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by Charles W.
Moore
When it
comes to selling your real estate investment
properties, there is no better method than
aggressive advertising campaigns. Especially
with rent-to-own and lease purchase options, you
can truly benefit from rigorous advertisement
options.
Real estate investment properties are sometimes
hard to move, especially in a market where just
about anyone can qualify for a mortgage loan.
However, there are always people whose credit or
situation in life does not allow them to obtain
a standard mortgage loan, and these individuals
are in search of alternative methods to purchase
a home. This is your target audience, and the
best way to reach them is with aggressive
marketing and advertisement methods.
There are several means of getting your message
out if you have a home for sale through a
rent-to-own or lease purchase option. One of the
best forms of advertisement for this real estate
is the Bandit sign, which is the little ad sign
on the side of the road that shouts out to
passers-by “Rent to Own – X Bed, X Bath House,
$XXX per month, Call - - -“. These can catch the
attention of anyone seeking a way to purchase a
home without having to worry about little or no
credit. In order to get the best response, place
at least 10-20 signs out per week, usually
within a 5-10 mile radius of the house in
question.
The
next means of attack in your advertisement
campaign is to market through typical
newspaper ads. In the ad, list the same
information as on the Bandit sign, with an
additional message that you will have a
voice mail recorder available 24/7. Many of
the individuals you want as a target
audience will be a bit intimidated at the
thought of speaking to you directly and will
feel more at ease making the call if they
know they will not necessarily have to speak
to a live individual on the first call. On
that machine, leave a recorded message with
the rent-to-own terms, further advertising
what you are offering in the home.
One way to use this strategy most
effectively is to advertise a group showing,
which is more efficient than making
individual appointments that take up a lot
of time and can even come up empty-handed
should the viewer fail to attend. With a
group showing, you can have 5-6 potential
buyers see the home at the same time, saving
you 4-5 additional appointments and allowing
you to give the same information to everyone
at the same time. The idea of competition
also incites buyers to move more quickly or
make a better offer in order to secure the
property for themselves. Making the
competition visible through a group showing
is a good way to entice your audience to
sign the lease purchase option faster.
Don’t forget to advertise directly in front
of the house that you have on the market.
Have a professional sign constructed that
states “rent-to-own” and add in some
incentive messages like “easy qualifying” so
that people are less concerned with being
turned down, as they often fear with real
estate agencies and mortgage banks. Also, be
sure to list your rent-to-own property
on websites that list “for sale by owner”
properties. Many individuals looking for
alternatives like lease purchases search
these sites for homes that are appealing and
provide the terms you offer.
With an aggressive advertisement campaign,
you can find tenant-buyers quickly and with
ease. You don’t have to go out looking for
them; once you put the word out, you’ll be
inundated with calls from those seeking
rent-to-own properties.
ABOUT THE AUTHOR:
Charles
W. Moore is a U.S. Army Veteran who began
investing in Real Estate in 2001. He's a
Full-Time Investor, Webmaster, Speaker, and
Author of the book, "Million Dollar Rent To
Own Real Estate Secrets Exposed." Get a Free
Report on
Rent To Own Real Estate Investing from
Charles at:
http://www.Rent2OwnExposed.com and learn
more about Real Estate Investing, Investing
in Stocks and Internet Marketing by
visiting:
http://www.REIeBooks.com
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