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by Charles W.
Moore
While
having a nice, clean, empty property can be of
great appeal to a potential buyer, staging your
real estate property can make a huge difference
in the way viewers respond to the environment.
As a real estate investor, you may be
aware of many of the necessary projects involved
in preparing a house for sale, rent, or lease
purchase option. However, what you may not
realize is the importance of staging a home
to really take it over the top and interest more
viewers than you could even imagine. As a
potential buyer, a person likes to come into an
empty home that is brand new or a home that is
newer and sparkling clean. This is attractive
and can sell the house for you, but having a
home staged can really make a big difference in
the way it is viewed and be the selling point
you need to move the home quickly.
When
you step your potential tenant buyer or
purchaser into an empty living space, the
appeal is that it is large and open without
clutter, and you can see that it is clean
and ready to move in. However, if you take
the same living space and stage it with a
couch, some bookshelves, an end table, a
lamp, and perhaps some incense or air
freshener, it suddenly adds atmosphere to
the room and a sense of style. It becomes a
cozy space rather than an empty void and
entices viewers to imaging their own
furnishings in the space and how comfortable
and livable it can be. Adding some wall
hangings, an area rug, and other matching
décor can even give the customer some design
ideas that excites him or her about the
prospect of living in the house and adding
their own taste and stylistic preference to
the room.
In the kitchen, you can also provide a great
deal of selling points through staging,
adding a blender to the counter, setting a
pot on the stove, and hanging an oven mitt
by the stove. Throw a pretty hand towel over
by the sink, and watch the potential tenant
buyer’s eyes light up with ideas of his or
her own. Making the space appear neat,
clean, and orderly yet lived in is the
perfect selling tool for real estate
property.
A savvy real estate investor will add a
couple of personal touches to the restroom,
perhaps hanging a towel and pretty soap dish
to the sink counter to show the viewer some
possibilities for the room. A major mistake
would be to forget the staging of the patio
or yard area, since the backyard tends to be
a major selling point for any real estate
property. Place some simple lawn chairs and
an inexpensive table on the patio, or put a
small wooden bench in the yard beneath a
tree or in a garden area. Put a planter on
the window sill with colorful little flowers
to make the area attractive and relaxing,
again using the selling point to make the
wheels in your viewer’s head start to turn
regarding what he or she can do to make this
house a home.
Staging the real estate property
you want to sell as a savvy real estate
investor is important in showing the client
its potential as more than a house. You want
your viewer to think of the property as a
home so that he or she is more likely to
want to purchase it or sign a lease with you
right away.
ABOUT THE AUTHOR:
Charles
W. Moore is a U.S. Army Veteran who began
investing in Real Estate in 2001. He's a
Full-Time Investor, Webmaster, Speaker, and
Author of the book, "Million Dollar Rent To
Own Real Estate Secrets Exposed." Get a Free
Report on
Rent To Own Real Estate Investing from
Charles at:
http://www.Rent2OwnExposed.com and learn
more about Real Estate Investing, Investing
in Stocks and Internet Marketing by
visiting:
http://www.REIeBooks.com
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