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by Charles W.
Moore
Selling a
home or finding tenant-buyers doesn’t have to
take up all your time, money, and resources.
There are plenty of frugal ways to advertise and
get potential buyers to see the
house and build interest in purchasing it.
Once you’ve invested in real estate property,
you’ve completed half the work necessary to
profit from your venture. Now, you have to find
a way to sell the property and create a source
of income. In order to do that, it is essential
to build an aggressive advertising and marketing
campaign in which you hit your target audience
from several angles. The problem with
advertising is that it can be quite costly and
time consuming. You need to find ways to get
your message out that don’t cost a lot of money
and don’t take up all of your time.
As a real estate investor, you know that the
target audience for your home selling
opportunities is not the average buyer that
qualifies for a standard mortgage loan. Rather,
you are looking for a buyer with less than
perfect credit who needs another means of
getting set up in a home. Therefore, your target
audience is looking at a different kind of
advertising than what most mortgage and real
estate companies are working with. You can use
certain methods of aggressive advertising and
marketing that are much less costly than
television commercials or printed flyers for
mass mailing.
Start with hand-made Bandit signs. These are
the signs you see on the side of the road
that say “rent-to-own," "easy qualify," "no
down payment”, etc. However, rather than
paying to have them made, get some poster
board, a stencil set, and some magic markers
and create your own, saving you money. Put
out 10-20 on a Friday evening and leave them
out over the weekend, when the most people
will see them. Do this every weekend, and
you’ll be inundated with calls from
potential buyers.
Put a short classified advertisement in the
newspaper. This can be relatively
inexpensive and reach a huge target audience
seeking a good deal on a home without having
perfect credit. Make sure you advertise that
you have a 24-hour recorded message that the
caller can listen to for more details and
that a recorder will take the name and
number of the interested party, letting
people know they don’t need to be
intimidated at the idea of calling and being
asked a number of questions right away.
In order to save time on showings of the
house, you can use the recorded message to
advertise group showings, asking
potential buyers to sign up for the show
times and allowing 5-6 viewers to make the
appointment. This assures that you will
never waste time on a potential buyer who
doesn’t show up for the appointment, and it
allows you to get your message out regarding
your terms and conditions to several people
at one time. Using the recorded message to
tell people about group showings also means
you don’t have to repeat yourself with every
caller. During a showing, if you have
multiple homes for sale, you can offer to
show some of the potential buyers the other
real estate properties, in hopes of making
more than one deal with a single
appointment.
There’s no reason to pay large sums of money
to handle aggressive advertising and
marketing campaigns when you can be frugal
and still reach your target audience. By
offering group showings, using a recorded
message, setting up a newspaper ad, and
posting homemade Bandit signs, you’ll
receive a huge response for minimal work and
expense.
ABOUT THE AUTHOR:
Charles
W. Moore is a U.S. Army Veteran who began
investing in Real Estate in 2001. He's a
Full-Time Investor, Webmaster, Speaker, and
Author of the book, "Million Dollar Rent To
Own Real Estate Secrets Exposed." Get a Free
Report on
Rent To Own Real Estate Investing from
Charles at:
http://www.Rent2OwnExposed.com and learn
more about Real Estate Investing, Investing
in Stocks and Internet Marketing by
visiting:
http://www.REIeBooks.com
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